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Poster Impact Research Ambient formats have scored well within PMLG's recall studies Poster Impact. Subject to campaign weights, product familiarity & the creative execution, the various ambient formats have delivered very high levels of recall.
The following shows the average levels of recall (Adults 15-54, Dublin) achieved by some of the main formats within the last year.
Phone Kiosks: Average Adult 15-54
Recall: 32 % Store Door Impactors :
Average adult 15-54 Recall: 23%
